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Welcome to our blog!

We love sharing our vision, values, and what we’re up to. Follow along as Ben, Cynthia, and the team provide information and insights that will help you thrive!

Your Path to Thriving

Your Path to Thriving Category: Who We Are By: Cynthia Scholl Here you are. You had a goal and made a plan.  You followed through and made it from Point A to Point B.  So now what?  You know there are more levels you can achieve, but you’re not sure what to do next.  That’s

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Why Hospitality Leaders Don’t Need More Ideas – They Need Better Prioritization

Why Hospitality Leaders Don’t Need More Ideas. They Need Better Prioritization Category: Hospitality Consulting By: Stan Gershkovich Why Hospitality Leaders Don’t Need More Ideas – They Need Better Prioritization   In hospitality, the problem is rarely a lack of ideas. Most operators, owners, and leadership teams can quickly identify a long list of opportunities inside their

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Why Do We Travel? Reflections from the Sky

Why Do We Travel? Reflections from the Sky Category: Who We Are By: Ben Scholl Why Do We Travel? Reflections from the Sky  Year to date in 2026, I’ve traveled almost every single week. Airports, boarding passes, hotel rooms, and the rhythm of flights have become a familiar backdrop to my life. On a recent

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Revenue is up; expenses are down. Everything is great, right? So, why is my team unhappy?

Revenue is up; expenses are down. Everything is great, right? So, why is my team unhappy? Category: Process Improvement By: Jeremy Worthen When implementing process improvements, it can be easy to forget about the impact it has on the people involved. Even for seasoned senior leadership, these impacts can be unforeseen or not be understood

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The Green Laser Moment: Why the Right Tool Changes Everything

The Green Laser Moment Why the Right Tool Changes Everything Category: Process Improvement By: Daniel Hammer Last year I decided to install cabinets myself in my laundry room. I had done small projects before, hung shelves, replaced fixtures, the usual stuff. But weight-bearing, wall-mounted cabinets felt different. The stakes were higher. Get it wrong and

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The Hidden Cost of Bad Hotel Tech Stacks

The Hidden Cost of Bad Hotel Tech Stacks Category: Process Improvement By: Stan Gershkovich Hotel technology is something we often take for granted—both as operators and as guests. When everything works, it’s invisible. Reservations flow in, guests check in seamlessly, charges post correctly, and reports more or less make sense. But behind the scenes, very

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What is Life Coaching?

What is Life Coaching? Category: Coaching By: Cynthia Scholl Have you ever wished that there was someone who could help you figure out how to solve a problem? Have you ever been wrestling with a situation and wished there was a professional listener who could give you space to sort out your thoughts? What you’re

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The Art and Science of Hotel Labor Efficiency

The Art and Science of Hotel Labor Efficiency Category: Process Improvement By: Stan Gershkovich Most hotel operators have experienced the same moment. You walk through the lobby during a busy arrival window and notice the line forming at the front desk. A few guests are waiting, a phone is ringing, and someone in line looks

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Why I Stopped Calling Myself a Hotel Consultant

Why I Stopped Calling My Self a Hotel Consultant Category: Hospitality Consulting By: Benjamin Scholl For the longest time, I cringed when I told people “I’m a Hotel Consultant.” I wasn’t even certain why. Everything in me, from my 18 years in hotel leadership & operations background, made me detest the word “consultant.” Finally I have landed on the ‘why’: consultants aren’t do-ers of the deeds. The dictionary defines consultant as “a person who

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Why operations leaders should understand hotel markets

Why operations leaders should understand hotel markets Category: Hospitality Consulting By: Jeremy Worthen Has your hotel ever seemed to struggle to turn rooms or accommodate guest requests despite the hotel being 50% occupancy? Have you staffed your front desk and valet ready for heavy expected arrivals yet the front drive remained a ghost town throughout

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