Vision, values & what we're up to

Author: Benjamin Scholl

Hospitality Consulting

The Cost of Comfortable Turnover 

Why F&B Leaders Stop Noticing the Revolving Door  Every food and beverage operation loses people. That part is normal. What’s not normal is how quickly a leadership team can start treating high…

Who we are

Why Do We Travel? Reflections from the Sky

Why Do We Travel? Reflections from the Sky  Year to date in 2026, I’ve traveled almost every single week. Airports, boarding passes, hotel rooms, and the rhythm of flights have become a…

Hospitality Consulting

Why I Stopped Calling My Selfa Hotel Consultant

For the longest time, I cringed when I told people “I’m a Hotel Consultant.” I wasn’t even certain why. Everything in me, from my 18 years in hotel leadership & operations background, made me detest the word “consultant.” Finally I have landed on the ‘why’: consultants aren’t do-ers of the…

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