Vision, values & what we're up to

Month: March 2026

Hospitality Consulting

Why I Stopped Calling My Selfa Hotel Consultant

For the longest time, I cringed when I told people “I’m a Hotel Consultant.” I wasn’t even certain why. Everything in me, from my 18 years in hotel leadership & operations background, made me detest the word “consultant.” Finally I have landed on the ‘why’: consultants aren’t do-ers of the…

Want to Follow Along?

Follow along on LinkedIn, or reach out and tell us what you'd like us to write about next.