Ben Scholl is a hands-on change agent — the kind of hospitality leader who doesn't hand you a report and fly home. He does the work.

With nearly two decades of executive experience at properties including The Venetian Las Vegas and Caesars Entertainment, alongside roles at Marriott International and Starbucks, Ben has built his practice around a straightforward premise: hospitality operations that drag on a brand or lose money can be fixed systematically, measurably, and from the inside out.

The results bear that out. At a struggling casino hotel property, Ben and his team inherited turnover exceeding 200% and an operation in the red. Within a year, turnover had dropped below 50%, and the property posted its best financial performance on record. At a separate property, his work contributed to a 40% increase in revenue. On the efficiency side, a Kaizen event he facilitated cut promotional policy approval times nearly in half, from 16 days to 7, while maintaining full regulatory compliance. A Lean Six Sigma project reduced room turn times from 42 minutes to 28, taking on-time room readiness from 30% to 100%.

Ben's edge is his ability to connect operational discipline directly to the guest experience. When the operation runs well, it's easier to be an employee. When it's easier to be an employee, guests feel it, and players come back. That's not a theory. It's the service profit chain, and Ben has spent his career proving it works.

A Lean Six Sigma Master Black Belt and certified Lean Agent with a master's degree in hospitality management, Ben has also spoken at the NNAHRA conference and works shoulder to shoulder with frontline teams to implement his recommendations, not just what he advises.

He lives in rural Lewis County, Washington, with his wife of 20 years and their 18-year-old daughter. When he's away from clients, you'll find him on a challenging trail, cooking for family, or planning the next trip.

Cynthia Scholl has twenty years’ experience in sales, marketing, relationship management, and people management.  Cynthia believes in heartfelt, wholehearted leadership.  She holds a bachelor’s degree and is working toward a master’s degree in business administration.  Cynthia is a CLCI certified Life Coach, providing personal and professional coaching services.  She focuses on connection and problem solving in all her work and strives to show up with authenticity, playfulness, creativity, and intention.  Cynthia is a wife, mother, and cat lover.  She enjoys reading books, playing games, and traveling.

Stan Gershkovich is a hands-on hospitality operator and culture champion— the kind of leader who doesn’t stop at strategy decks. He builds alignment, drives execution, and delivers measurable results from within the operation.

With experience spanning full-service Marriott and Hilton resorts, regional casino operations with Caesars Entertainment, and unionized city-center properties, Stan has built his practice around a clear premise: underperforming hospitality assets can be transformed by aligning strategy with disciplined, on-the-ground execution.

The results reflect that approach. Stan led a $1.3M EBITDA turnaround at a full-service resort by optimizing inventory distribution and deploying a multi-channel revenue strategy. In a separate engagement, he drove over $500K in annual labor savings within a casino housekeeping operation by redesigning productivity standards and implementing efficiency-focused processes. His work consistently translates operational alignment into improved financial performance, service delivery, and team engagement.

Stan’s edge is his ability to turn professional trust into tangible outcomes. By building buy-in across property leadership and cross-functional teams, he ensures that strategy doesn’t sit on paper — it gets implemented, measured, and sustained. His approach is direct, analytical, and fast-paced, but grounded in collaboration and accountability.

He holds a Bachelor’s degree in Hospitality Management from Cal Poly Pomona, along with certifications in Hotel Industry Analytics (CHIA) and Six Sigma Green Belt.

Outside of client work, Stan is a father to his son Theodore, a dog dad to Oliver, and a passionate baseball fan and foodie always in search of the next great meal.

Qemajl Xhafa, a dedicated IT professional with 15 years of experience in IT Services and IT Service Management, holds a bachelor’s degree in computer science from the University of North Texas and a background in IT Project Management. Currently serving as a ServiceNow Admin/Developer for one of America's largest gas station and convenience store chains, encompassing 1500 retail stores and 1600 consignments. With previous roles as a systems and systems engineer, Qemajl has also displayed expertise in Microsoft technologies like Office 365 and Microsoft Azure.

His passion outside of work lies in community service and empowering the younger generation to achieve their dreams through education and unwavering determination. He is active in afterschool tutoring and mentoring.

Qemajl is a loving father of three boys, ages 10, 5, and 1, and enjoys traveling to learn from different cultures, expanding his horizons and enriching his life.

Jeremy has over 15 years of experience in the janitorial and hospitality industries including positions at federal contract sites, tribal gaming resorts, and destination leisure resorts. He has led large teams of housekeeping and laundry associates at hotels throughout Southern California. A functional expert in housekeeping operations, Jeremy analyzes and optimizes key operational processes to achieve significant financial impact and drives continuous improvement through the establishment of associate “buy in.”

Jeremy is regarded as an industry leader housekeeping process improvement and enjoys supporting organizations across the country in achieving operational excellence. Jeremy is fluent in Spanish and skilled in various hotel and casino property management systems.

Daniel Hammer specializes in strengthening hospitality operations across food & beverage, hotel, and multi-venue environments. Drawing on leadership experience overseeing multi-unit Starbucks markets in Alaska and Washington, Daniel has supported complex properties—including casinos—with integrated programs that elevate service culture, streamline workflows, and align teams across departments.

With a background in organizational strategy and data-driven planning as a university instructor, Daniel partners with hospitality leaders to enhance guest experience, refine operational systems, develop talent, and implement practical training. His approach is hands-on and “shoulder-to-shoulder,” working directly with teams on the floor to build consistency, confidence, and sustainable performance.

Based in the Pacific Northwest, Daniel brings a collaborative style, clear communication, and a long-term focus to every engagement—from front desk operations and PMS implementation to F&B optimization and multi-department service alignment.

Ben is a proven leader with twenty years’ experience guiding successful teams in corporate, non-profit, and educational settings. He prides himself in a people centered approach to problem solving and
navigating change, and deeply believes in the power of development and mentorship to grow leaders and sustain results.

Serving in a variety of roles and companies across the food and beverage industry, Ben was most recently a multi-unit operations leader at Starbucks Coffee Company where he leveraged his extensive knowledge of guest experience, team building, inventory management, operational systems, and training implementation.

Based in Tacoma, Washington, Ben enjoys traveling, discovering new restaurants, hiking, and volunteering within his community.